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RESUME

Muncie Children's
Museum
Marketing Coordinator
August 2019 - July 2021

  • Created content and managed interactions on social media platforms. Content included graphic design, video and audio content, publication layout, newsletter content, news release copy, and web development and design.

  • Coordinated marketing, design, and creative projects for all departments. Collaborate with agency partners and media.

  • Wrote compelling content, developed design, and executed e-newsletters for the public, staff, volunteers, and donors. Wrote news releases concerning upcoming events at the Museum.

Education
Ball State University
BS Public Relations, Completed May 2021
Oxford Road
Creative Services Administrator
August 2021 - CURRENT

  • Assist with all operational aspects of creative projects, including creative briefs and scope, workflow, estimates, timelines, asset development, approvals, and budget tracking to keep deliverables on time and on budget. Act as the point of contact on the Creative Team between editors, external copywriters, voice-over artists, other contracts & freelancers, and the internal teams.

  • Anticipate and effectively mitigate problems; consistently manage expectations for stakeholders, with updates on progress, relevant delays, issues, and/or budget implications.

  • Work proactively and collaboratively with internal team and external contractors to assess project requirements and ensure efficient development, quality check, and delivery of assets per the advertising plan to deliver finished creative units: scripts, copy points, and/or produced audio ads & video ads, as required by each individual project.

  • Lead financial efforts for all vendors and clients associated with creative team; including budget development, vendor negotiations, estimate and invoice creation, and invoice processing via Netsuite. Act as point of contact regarding all financial efforts within creative department.

  • Transition client-approved scripts and branded audio spots in a timely fashion to Account Teams for trafficking to networks and maintain documentation for all projects, including final scripts, alternate copy, and message points for testing.

  • Develop a deep understanding of various media platforms (TV, Radio, Podcast), ad messaging, and creative planning best practices, including the use of Audiolytics™ and Audiolytics™ X Multivariate Testing.

HOPE Magazine
Social Media & Public Relations Manager
July 2021 - December 2021

  • Rebranded and developed content and schedule for Founder of Hope Magazine's personal Instagram Account.

  • Worked with the Marketing Social Media Manager, Founder, and Project Coworker to develop content, schedule, and overall strategies.
     

  • Conducted trend research and tracked engagement for account.

  • Created graphics via Canva.

  • Wrote captions and copy for all posts.

  • Researched new ad clients and assist in implementing marketing strategies.

  • Assisted in developing and implementing quarterly social media plan for print/digital publications.

  • Assisted and attended quarterly events for magazine launch; aided in planning, setup, and coordination.

Co-Founder, Creative Director
April 2019 - August 2019

  • Obtain clients for independent creative agency

  • Develop and create content and materials based on clients needs. Services include graphic design, digital and web design, copywriting, & social media development and management.

  • Manage communications between clientele

  • Finalize and package all materials to be sent to customer.

​

Sunny Side Up Creative 
Co-Creator; Co-Host 
February 2019 - January 2022
  • Co-host podcast monthly podcast with Wheaton Webb.
  • Create, direct, record, and edit podcast.
  • Photograph promotional pictures, direct social media posts.
Long Distance Friendship:
The Podcast
Public Relations Intern 
May 2019 - August 2019
  • Assisted with development and execution of communications and marketing pieces to the general public, media, neighborhoods, and internal staff with an emphasis in communication media as well as design and graphics.
  • Ran all social media channels (Facebook, Twitter, Instagram, and Youtube) of both the Common Council and the City Clerk.with duties including but not limited to:​
    • Managing day-to-day social media logistics, messaging and ongoing needs. Developing and implement strategies to minimize the impact of negative reviews/feedback.
    • Collecting, tracking, and measuring social media analytics to generate reports and make informed decisions based on the results for engagement, campaign building, audience targeting, and future content choices.
    • Monitoring social media accounts outside of standard work hours for negative comments and work with the Council on appropriate responses.
  • Maintained and coordinated scheduling for production of individual council member messages as well as sub-sets to the entire council message.
  • Developed Council branding and specific Council campaigns.
South Bend Common
Council & City Clerk's Office
​
Communications Intern
September 2017 - June 2018

  • Wrote articles for “The Elkhart Difference”- ECS newsletter, including story conceptualization, writing questions, interviewing subjects, photography and writing compelling headlines and articles.

  • Job shadowed media coverage, story gathering, developing, pitching and production.

  • Photographed events and people at school buildings throughout the district; edited photos; wrote compelling captions to accompany photographs.

  • Posted on direct social media in a professional manner, representing the district.

  • Edited a wide variety of written communication for content, grammar, and accuracy.

  • Website copywriting, design and updates.

Elkhart Community Schools​

For information on my experience coaching and playing volleyball, click HERE.

© 2022 by Morgan Gonsoski

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