Content Strategy
I work to create a clear vision of each client's identity and what makes them unique. Strategic planning, creative content development across a range of mediums, and effective delivery are the most obvious aspects of what I do, but in my own unique way, I dedicate myself fully to each project I take one.
Social Media
Marketing
A social media presence is no longer just for the largest brands or a helpful addition to a brand's overall — it's a necessary strategy needed to connect with consumers of all ages. I’ve learned to not only work with but also respect social media for its ability to quickly and effectively build a network in a way that is unique to each brand or personality. It is my hope that I can now contribute to this phenomenon and prove to the world that social media and brand marketing are not only fun but essential for growth in one’s business or brand.
SKILLS
Account & Project Management
True creativity is not possible without organization and leadership. When I was young and exploring creative outlets, I struggled to find the perfect balance of making work that was original and expressive but without having any guidelines or an expressed goal. Not only did I find the solution to this in PR and Advertising but I also found that I truly enjoy being the one at the helm of the process. Over the last few years, I've been given multiple opportunities to practice and perfect this.
PR Campaigns & Outreach
I've worked on a diverse set of campaigns, from product branding or rebrand efforts to media and publicity relations to community relations to government efforts and image restoration. Developing an overview and analysis, implementing strategies and tactics , and analyzing results is my specialty and honestly what I love to do.
Media Research
& Analytics
Research is the foundation of any successful campaign—providing insight into potential best practices as well as a better understanding of the problem or industry at hand, as well as crucial information regarding the outcome of your work. I've worked firsthand in developing primary research while implementing secondary research to be able to present detailed reports to colleagues and clients.
Copywriting
& Blog Content
With a background in journalism, I understand the power of the written word immensely. I am fluent in journalistic and analytical writing styles, with the ability to adapt and produce creative and technical writing as well. Because of the nature of journalism and the idea that every piece I write is written so that my audience can better understand accurate and timely information, I also possess the ability to communicate information clearly and effectively, and the inclination to deeply research and check sources for credibility.
Graphic Design
& Layout
Antoine de Saint-Exupéry said, "A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” I believe in simplicity and clarity when it comes to design but also in implementing unique details into each project. Digital and web design, advertisements, and print layouts are a few of my areas of experience, though design is present in almost every project imaginable.